A Manager’s Role in Customer Engagement
What Is the Role of a Customer Service Executive? We evaluated the reliability of the five constructs using a composite reliability index. The reliability values (Jöreskog’s rhô, ρc) were 0.71, 0.87, 0.87, 0.91, and 0.89, respectively for corporate identity, corporate image, corporate reputation, customer trust, and customer loyalty. Excluding corporate identity, for which the Jöreskog’s…